B.B.A. Marketing Communications
Every great product, service, or idea needs communication to capture attention, build desire, and gain favor among consumers. In today’s highly competitive global marketplace, world-class organizations are spending more and more on winning the hearts and minds of consumers via Marketing Communications tools such as advertising, public relations, sales promotions, and professional selling. The Marketing Communications program at Berkeley College is ideal for students who are interested in generating creative solutions to marketing problems through integrated communications.
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