Bachelor of Science in Business Administration – Digital Marketing Colorado Technical University

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CTU's Online MBA Program was ranked as 2012 top 10 online MBA program by CEO Magazine, a publication of the International Graduate Forum. CTU's Virtual Campus was named "Best of the Best" in the 2009 Computerworld Honors program in the Academia and Education category. M.U.S.E. received the Association of Private Sector Colleges and Universities, formerly the Career College Association, "2010 Innovative Best Practice/New Program" Award. Colorado Technical University is accredited by The Higher Learning Commission and a member of the North Central Association. (230 South LaSalle Street, Suite 7-500. Chicago, Illinois. 60604-1411) www.ncahlc.org Find disclosures on graduation rates, student financial obligations and more at www.coloradotech.edu/disclosures. Not all programs are available to residents of all states. CTU cannot guarantee employment or salary. CTU Classes Are As Close As The Mobile App.** Take classes with the help of your smartphone, tablet or laptop. CTU's online bachelor's programs were ranked among the Best Online Bachelor's Programs by U.S. News & World Report. Classes start August 14th, 2018.

Bachelor of Science in Business Administration – Digital Marketing

Digital Marketing know-how is in demand.
Colorado Technical University has a new degree program to help meet the growing need for digital marketing skills. CTU’s Bachelor of Science in Business Administration-Digital Marketing degree (BSBA-DM) balances traditional marketing strategies with the new challenges of marketing in a digital world.

Why wait to answer the call?
Businesses are racing to tap marketing opportunities created by unprecedented consumer reliance on smart phones, tablets and other digital devices. CTU’s new online degree program can help you navigate this dynamic marketplace including search engine optimization (SEO), data analysis, email and social media marketing, customer relationship management, branding, visual marketing, digital strategy and more.

Take a look at CTU’s industry-relevant curriculum.
The BSBA-DM curriculum helps build a knowledge base of integrated marketing emphasizing the digital landscape. It includes a digital textbook that uses real-time data and digital marketing simulation. Students will be expected to:

Employ web analytics for stronger decision-making, product design and distribution.
Understand how to use trends in consumer behavior to leverage and create new market opportunities.
Apply appropriate marketing, technology and behavior theory to create engaging and technologically flexible marketing campaigns, including mobile technology.
Analyze customers’ digital behaviors and activity from a strategic marketing perspective.
Identify the skills needed to create and integrate traditional and digital marketing campaigns.

Are you in?
Get in on the digital marketing revolution. See if CTU’s BSBA-DM program is right for you.

Colorado Technical University is accredited by the Higher Learning Commission and a member of the North Central Association (230 South LaSalle Street, Suite 7-500, Chicago, Illinois 60604-1411) www.ncahlc.org.
Find employment rates, financial obligations and other disclosures at www.coloradotech.edu/disclosures. CTU cannot guarantee employment or salary. Not all programs are available to residents of all states.