Bachelor of Science in Business Administration - Marketing Colorado Technical University

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Earn your Bachelor’s and Master’s degree in as little as 18 months* *The 17-month Bachelor’s degree assumes that all Associate-level requirements have been met through an Associate degree or the equivalent. Master’s degree programs can be completed in as little as 18 months. Program length varies by program.
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Bachelor of Science in Business Administration - Marketing

The Colorado Technical University Bachelor of Science in Business Administration with a concentration in Marketing provides students with the knowledge they need to succeed in an industry that features some of the highest wage and salary growth rates in the entire employment field.

For individuals with business savvy, strong communication skills and a high level of creativity, opportunities in Advertising, Brand Management, Marketing Research and many other fast-paced, exciting fields will continue to present themselves. In fact, the U.S. Department of Labor estimates there will be a 29.1% job increase in marketing-related positions by 2010.

This online degree program will prepare graduates with an understanding of the intricate relationships between organizations and their customers. Course content has been developed to emphasize current marketing trends and opportunities for success. Some of the courses in the Bachelor's (BSBA) in Marketing degree program include:

Consumer Behavior Fundamentals
Personal Selling and Customer Focus
Marketing Research Practices
Integrated Marketing Strategies
Principles of Advertising and Public Relations
Applied Marketing Management

Like all of Colorado Technical Universitys revolutionary degree programs, our BSBA in Marketing is taught via our Climb Learning System, a personalized multimedia platform with rich, interactive courses; tutorials; and activities that engage students in a dynamic learning experience.