Structured to provide students with the advanced skills necessary to function as a graphic designer, junior art director or media designer, this program represents an opportunity to acquire proficiency in career and industry-relevant skills in advertising, layout, type, color, and illustration, with an emphasis on industry-current technology, including digital illustration and imaging, web and multimedia. Graduates are capable of applying problem-solving techniques to the visual organization and layout of information and graphics, common business practices, advertising and marketing strategies and art direction.