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Business Administration - Retail Management

An exciting and vital component of national and international commerce, retail management encompasses the purchasing, merchandising, marketing, advertising, sales and promotion involved in retail and wholesale distribution and delivery.

While much of the occurs in brick and mortar retail stores found in shopping centers, malls and outlets, today's global retail industry is fueled by direct marketing and electronics marketing. From understanding consumer behavior and purchasing patterns to constructing appealing displays and inviting store layouts, to proper planning and control systems, retail management provides many entry-level employment opportunities that lead to diverse mix of advancement possibilities.

Business Administration - Retail Management: Pittsburgh Technical Institute

Business Administration - Retail Management - Pittsburgh Technical Institute