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Business Administration Management/Marketing

The College’s Business Administration degree focuses on the critical business skills you’ll need in management, marketing, finance and technology. With a solid business education and background, there is an endless variety of career opportunities in enterprises of all types and sizes. Additionally, as a Business Administration major, you may pursue specialized knowledge through the following industry specific concentrations:

Entertainment, Music & Sports Management - Learn the elements of product, price, promotion and consumer attitudes needed to pursue exciting career in this multi-billion dollar a year industry. It may seem like it's ruled by superstars, but the reality is the people working behind the scenes drive this business. Examine teams, groups and individuals; develop a marketing plan focusing on product mix, new product development and concepts.

Fashion / Retail Merchandising - Go ahead...display your talent in a field you really love. Learn to develop promotions, visual displays, retailing and pricing strategies along with other merchandising techniques. Explore exciting opportunities in firms that range from huge retailers to small boutiques. The sky is the limit.

Hotel & Resort Management - Hospitality is the world's largest employer and revenue producer. Learn the elements of product, price, promotion and place through real case studies of popular hotels and resorts; understand who they appeal to and why. Then pursue positions where you can meet new people every day and enjoy the lifestyle and travel benefits that this career path affords. The opportunities are truly worldwide.

Business Administration Management/Marketing: The College of Westchester

Business Administration Management/Marketing - The College of Westchester