Master of Business Administration with a concentration in Marketing University of Phoenix

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Master of Business Administration with a concentration in Marketing

The Master of Business Administration (MBA) program prepares students in the functional areas of business allowing them to develop managerial skills necessary to be effective in a rapidly changing business environment. The program is based on current research of managerial competencies and graduate business standards as tested by existing national standardized graduate business examinations.

In addition to the University of Phoenix learning goals, the MBA program prepares students to:

Demonstrate the knowledge and skills needed to identify and solve organizational problems using a systematic decision-making approach.
Demonstrate the knowledge and skills needed to manage, develop, and motivate personnel to meet changing organizational needs in a global business environment.
Apply critical analysis of alternatives under conditions of uncertainty.
Develop awareness of their own values and the effect of those values on organizational decision making.
Assess whether an organization’s plans and actions align with its values.
Comprehend the application of a significant amount of business administration knowledge within the domains of management, business law, human capital management, organizational leadership, quantitative reasoning for business, economics, accounting, applied business research & statistics, operations management, corporate finance, marketing, and strategic planning & implementation.

The MBA/MKT consists of 48 credit hours. Thirty-six credit hours constitute the required course of study.

Students in the Marketing Concentration will build upon the managerial skills developed in the MBA required course of study program by developing an understanding of marketing concepts and applications. Students will develop and communicate innovative approaches to stakeholders in a socially responsible manner and will be well positioned for several professionally recognized marketing certification exams.

The Marketing Concentration is designed for students who want to enhance their marketing skills, enter the marketing profession, or complete additional coursework required for several professionally recognized marketing certification exams.

The Marketing Concentration consists of 15 credit hours and includes:

Marketing from the MBA required course of study
MKT 593 Product Design and Development (required)
Nine additional credits of other graduate-level coursework in marketing.

Note: The diploma awarded for this program will read as: Master of Business Administration and will not reflect the concentration. Concentrations are reflected on the transcript only.

For program disclosure information, click here

While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.