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Master of Business Administration with a concentration in Marketing
The Master of Business Administration (MBA) program prepares students in the functional areas of business allowing them to develop managerial skills necessary to be effective in a rapidly changing business environment. The program is based on current research of managerial competencies and graduate business standards as tested by existing national standardized graduate business examinations. In addition to the University of Phoenix learning goals, the MBA program prepares students to:
The MBA/MKT consists of 48 credit hours. Thirty-six credit hours constitute the required course of study. Students in the Marketing Concentration will build upon the managerial skills developed in the MBA required course of study program by developing an understanding of marketing concepts and applications. Students will develop and communicate innovative approaches to stakeholders in a socially responsible manner and will be well positioned for several professionally recognized marketing certification exams. The Marketing Concentration is designed for students who want to enhance their marketing skills, enter the marketing profession, or complete additional coursework required for several professionally recognized marketing certification exams. The Marketing Concentration consists of 15 credit hours and includes:
Note: The diploma awarded for this program will read as: Master of Business Administration and will not reflect the concentration. Concentrations are reflected on the transcript only. |