Online College Blog
Cyber Monday & eCommerce
This year, Americans spent 18 percent more online than they did last year for Cyber Monday. For the savvy ecommerce business owner, this can be an opportunity to capitalize in a big way. More and more consumers are becoming comfortable and familiar with online shopping, creating a vast marketplace where someone with ecommerce training can have a significant advantage over competitors.
While much of the Internet sales traffic goes to big sites like Amazon, Walmart.com and eBay, there is still a huge portion of online shopping that does not revolve around the "big guns", so to speak. If you are looking for a solid career choice and are comfortable with the Internet, ecommerce training could be the key to unlocking your success.
In addition to spending more money online, more and more shoppers are ventured online for Cyber Monday. According to online content delivery company Akamai, Internet traffic was up almost 40 percent, and that was just by early afternoon. We can expect both sales and traffic to continue to increase, not just on Cyber Monday but throughout the year, as easier access to technology and Internet are narrowing the technology gap for many Americans. The overwhelming popularity of smartphones, tablets and other portable technology are helping to increase Americans' comfort with online shopping.
Ecommerce training is such a critical component of online success. Major companies are hiring those with an ecommerce or e-business degree to help them leverage the seemingly unlimited potential of Internet sales. Small businesses who cannot afford to hire a full-time ecommerce employee are utilizing ecommerce consultants to help them establish a powerful online presence.
In addition to many job opportunities in the field of ecommerce, ecommerce training offers graduates the opportunity to pursue their own businesses online. Knowing how consumers think and shop can be a big advantage for affiliate marketers who can learn how to convert readers into buyers, and starting up your own online business selling tangible products can be a very lucrative venture.
The bottom line is ecommerce is here to stay. As obstacles such as high shipping costs are overcome, more people will turn to the Internet for their purchases, leaving traditional brick and mortar retailers in the dust. Acting now on the great potential ecommerce has to offer will put you in a position to pursue a profitable career in a high demand field.

