Spring break has a traditional element to it no matter the location. From Cancun to Fort Lauderdale and all points in between, it's understood that college age kids are going to get a little crazy, drink alcohol and just generally let go of the pressures of college for a few days. Promiscuous sex between strangers, drunkenness and public nudity are nothing new to the phenomenon of spring break, but the recent popularity of various video series' such as "Girls Gone Wild" may be responsible for young women taking it to a whole new level – one that can have adverse consequences on the future.

A recent study conducted by researchers at Loyola Marymount University suggest that female students are engaging in drinking games as frequently as male students, but for very different reasons. The study's authors propose that women's drinking behaviors are influenced by social pressure -- specifically, pressure for acceptance.

The pressure is unlikely to be only from their peers but also due to the expectations of their peers in the context of a setting that is sensationalized by the media, particularly from media offerings that show only the positives of irrational and often dangerous behavior.

Study researchers believe that although heavy alcohol consumption affords female students positive attention from their peers, these females are ultimately far more vulnerable to sexual assault and negative consequences.